Our PropertyGuys.com franchise opportunity is ushering in a whole new era for the real estate industry
The College Investor published an article entitled, “What Do Real Estate Agents Even Do Anymore?” This is an excellent question – and it turns out that the answer is “not that much.”
The publication correctly reports that agents used to be gatekeepers of information, but the Internet has made public so much information that used to be for agents’ eyes only. You don’t need an agent to list a home, show a home, or preside over the sale. Because agents are driven by commissions, it can cause their priorities to be misaligned for their most fundamental job – to be an advocate for their client.
“What I think it really comes down to is justification of value,” College Investor reports. “Let’s take the sale of my home – $1,000,000. Did the agent really earn $50,000 for the work they did (or really, $25,000 because of the split with the buyers’ agent)? Did they do more work for me than when I sold my $200,000 condo and only earned $10,000?”
This is a great example of just how broken the real estate industry truly is – and it’s why PropertyGuys.com was founded. By removing the commission-based agent model and replacing it with a service-oriented model that charges a flat fee to help a homeowner sell their home on their own, you get a far better experience.
PropertyGuys.com has proven over the last 20+ years in business that this business model works, and as our business has grown, we’ve become a truly disruptive force in the real estate industry.
“People are moving away from slow, costly, antiquated systems into systems that are designed for the consumer,” says Walter Melanson, Director of Partnerships. “Did you know that you wanted to rent your house to strangers and put it on a thing called Airbnb? No one knew they wanted to do that. There are endless examples of industries being transformed. We’re doing that to the real estate industry – it’s what consumers want – and we’ve been phenomenally successful as a result.”
For sale by owner is the wave of the future
While the majority of homes are bought and sold with the “assistance” of an agent, the public is catching on. Both Forbes and The Washington Post have published articles in the last several years that ask, “Why Do Realtors Still Exist?” And that’s only two publications. There are countless examples of articles that try to understand what value that agents bring to the homeowner in the age of the Internet.
“9 out of 10 people hire a real estate agent, but does it have to work that way? No.” Melanson says. “Any idea away from that is disruptive. Our model is disruptive because real estate brokers control the market place and our model puts the homeowner at the center. This consumer-focused approach that cuts out the middleman is exactly what the public is favoring right now and that’s why for sale by the owner listings is the way of the future.”
A recession-resistant business model
In times of economic uncertainty, people look for ways to save money wherever they can – especially on big items such as selling their house.
Being that agents take up to 5.7% in commission on average, when homeowners learn that they don’t have to pay such a high cost for a SOLD sign, they will look for alternatives – plain and simple.
“Real estate is a wise investment in good and bad economies, which makes PropertyGuys.com a recession-resistant opportunity,” says Ken LeBlanc, CEO and Co-Founder. “We’re far more affordable than the traditional agent model and we provide a far superior service overall. The market is hot right now and many of our franchise owners are busier than ever, but we’ve proven that this business is great during a downturn too. The services we provide make sense to homeowners.”
Ready to take advantage of our PropertyGuys.com franchise opportunity?
Just fill out the inquiry form on this website. We are excited to learn more about you, and help you become a part of the brand that’s ready to change the real estate industry forever.