A New Revenue Engine for Franchisees
The addition of licensed services* has been a transformative milestone. Franchisees can now tap into the buyer market, a previously untapped segment under the FSBO-only model. They can also facilitate pricing strategies, showings, negotiations, legal closings, and offer mere postings (limited MLS services)—an offering PropertyGuys.com pioneered in Canada. These licensed real estate services are offered through PG Direct Realty Ltd., Brokerage.
The new hybrid toolkit has turned every PropertyGuys.com location into a full-service real estate marketplace, providing:
- Private sale marketing and professional signage
- MLS® / Realtor.ca exposure through licensed partners
- Buyer representation
- Offer presentation and negotiation
- Access to real estate lawyers, mortgage professionals, and home service providers
This holistic model empowers franchisees to support private sellers, buyers, and even those looking for full-service solutions—while maximizing their earning potential.
The Results: More Opportunity, Bigger Teams, Stronger Revenue
Franchisees who’ve embraced this hybrid model are experiencing remarkable revenue growth. By offering end-to-end support through licensed services, they are increasing their transaction volumes and average deal values.
“The licensed services strategy has opened doors for our franchisees,” LeBlanc shared. “It’s helping them build stronger client relationships and serve a broader market—without losing sight of our founding principles.”
With rising transaction volumes, many franchisees are now onboarding licensed agents to their teams—particularly buyer-focused agents—to meet growing demand. This strategic hiring is enhancing local service levels and boosting team performance. |